Real Clients, Real Numbers
Case studies with the actual screenshots — Google Business Profile insights, Search Console exports, Semrush, Local Falcon, AI Overview citations, and Google Ads performance dashboards.
+427% organic traffic in 30 days and a 2× lift on GBP calls in the engagement month
The engagement was a focused 30-day sprint. At the start the site was barely ranking locally, the Google Business Profile was under-built, and there was no measurable AI visibility. After 30 days of GBP rebuild, on-page work, schema, entity clarity, internal linking and answer-ready content rewrites, organic traffic climbed +427% in Semrush and GBP calls jumped from 20 in March 2026 to 42 in April 2026 — the engagement month. The site is now cited by ChatGPT, Claude, Google AI Overviews, AI Mode and Gemini.
One client's result does not guarantee the same outcome for every business. Map Pack rankings, GBP call volume, and AI citation selection depend on competition, service area, and the existing state of the site, profile, reviews and entity signals.
3,770 GBP calls in 12 months and citations across Google AI Overview, Gemini and Perplexity
Maxi Cab Brisbane was a competitive local market with established taxi brands and national operators above them in search. After 12 months of Google Business Profile rebuild, suburb and service pages, schema, internal linking and answer-ready content, the GBP recorded 3,770 calls (2,178 in H2 2024 + 1,592 in H1 2025), 4,149 profile interactions, 1,696 website clicks, and 95,399 profile views. The site now appears in Google AI Overview, Gemini and Perplexity for queries like 'best 8 seater taxi Brisbane', 'wheelchair accessible taxi Brisbane' and '12 passenger maxi taxi Brisbane'.
Engagement covered Local SEO (GBP, citations, reviews, suburb pages), Semantic SEO (entity work, internal linking) and AEO/GEO (answer-ready content, schema). AI citation selection is non-deterministic and may change as models update.
Dominant Local Falcon grid across Perth metro and named first in AI Overviews
WMI Perth, led by endocrinologist Dr. Imran Badshah, was up against established national weight-loss brands and bariatric clinics. After Local SEO, entity work, content restructuring and Knowledge Graph signal building, the practice now dominates Local Falcon grids across Perth and Fremantle for weight-loss and metabolic health queries, and is the first-named clinic in Google AI Overviews, Gemini, Claude, ChatGPT and Perplexity for queries like 'best weight loss clinic in Perth', 'metabolic health clinic Perth' and 'endocrinologist for weight loss Perth'.
Local Falcon snapshots are point-in-time grid scans. AI citation selection is non-deterministic. Rankings continue to be tracked and refined.
Taxi and maxi-cab industry — Google Ads accounts I've managed
Four real Google Ads accounts I currently manage or have managed in the Australian taxi and maxi-cab industry. Conversion volume, cost per conversion, and spend are shown directly from the Google Ads dashboards.
Combined across these four accounts: ~35K clicks · ~7.5K conversions · ~$60K managed ad spend. Conversions include calls and form submissions; cost per conversion varies by account because of vehicle type, service area and average job value.
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