Real Clients, Real Numbers

The Challenge

Haulvana needed to establish topical authority in the competitive waste management software market and generate qualified demos from organic search. The site had decent domain age but almost no indexed content covering the core topic cluster.

The Approach

• 1.Mapped the full topical cluster around waste management software: 9 core topics, 40+ supporting queries
• 2.Built pillar/cluster internal linking architecture: 3 pillar pages supported by 14 cluster posts
• 3.Created feature comparison content targeting high-intent decision-stage queries
• 4.Added entity schema markup (SoftwareApplication, FAQ) to drive featured snippet and AI Overview citations

The Challenge

Maxi Taxi was competing in a saturated local market with minimal online presence and inconsistent call volume. The Google Business Profile had wrong categories, zero posts, and citations scattered across directories with conflicting NAP data.

The Approach

• 1.Audited and corrected the GBP: primary category changed, service list expanded, 80+ photos added over 5 months
• 2.Citation cleanup: found and corrected 34 inconsistent NAP entries across 30+ directories
• 3.Review generation system set up: SMS follow-up sequence and response templates, 40+ new 5-star reviews
• 4.Service area landing pages built for 8 suburbs covering every high-volume local search variation

The Challenge

Soluxia needed to compete with established solar brands for qualified homeowner leads. Organic rankings were non-existent for core commercial terms and Google Ads had no negative keyword structure, wasting over 40% of spend on irrelevant queries.

The Approach

• 1.Mapped solar keyword intent: separated research queries (content) from commercial queries (paid)
• 2.Built a 12-post educational content cluster covering system sizing, rebates, ROI calculations, and installer selection
• 3.Rebuilt Google Ads with exact/phrase match only, 120-term negative keyword list, and separate ad groups per panel brand
• 4.Technical SEO audit: fixed 6 crawl issues, improved page speed score from 48 to 82

The Challenge

A multi-location dental practice needed consistent patient flow across all locations. Each location had a separate GBP but they were inconsistently optimised, and Meta Ads ran from one generic creative set with no location separation.

The Approach

• 1.Rebuilt GBP for each location independently: unique descriptions, service menus, photo sets, and category selections
• 2.Created location-specific landing pages with suburb-level content, local schema, and dedicated call tracking numbers
• 3.Rebuilt Meta Ads with separate campaigns per location, treatment-specific ad sets, and HIPAA-compliant conversion events
• 4.Review funnel implemented per location: post-appointment SMS sequence with direct GBP review links

The Challenge

A B2B consulting firm needed to establish thought leadership and generate high-value enterprise leads. The website had no topical content, no Google Ads presence, and decision-makers searching for their services were landing on competitor pages.

The Approach

• 1.Mapped B2B keyword intent across consulting verticals: separated informational from commercial queries
• 2.Built a case study and insight content series: 8 long-form posts targeting C-suite decision-maker queries
• 3.Set up Google Search Ads for high-intent service and industry queries with separate ad groups per consulting niche
• 4.Replaced generic homepage as ad destination with purpose-built consultation offer landing pages

The Challenge

An online electronics retailer had high traffic but poor conversion rates and a 2.1x ROAS on Google Shopping, well below breakeven for their margins. The product feed had no optimisation, all products were in a single ad group, and no remarketing was in place.

The Approach

• 1.Rebuilt the Google Shopping feed: custom labels by margin tier, product titles rewritten with commercial keywords
• 2.Restructured campaigns: high-margin products in Priority 1, all others in Priority 2 with separate bid adjustments
• 3.Rebuilt negative keyword list from 6 months of search term data: 200+ irrelevant terms excluded
• 4.Set up dynamic remarketing for cart abandoners and product page visitors with 7-day and 30-day audiences