How I Work
A transparent look at exactly how I audit, plan, build, and optimise campaigns. No surprises, no black-box processes — just a clear methodology that delivers results.
The 4-Phase Process
Every engagement follows the same four phases. The scope changes based on which services you need — the process does not.
Discovery and Audit
Before I touch anything, I understand exactly where you stand. This means looking at your current Google rankings, Google Business Profile health, ad account structure (if applicable), website technical signals, and what your top 3 competitors are doing that you are not.
Strategy and Roadmap
You get a written 90-day roadmap before anything starts. It covers the exact keywords to target, the content to create, the technical fixes required, and the campaign structure for any paid media. There are no surprises mid-engagement.
Implementation
Execution of everything in the roadmap. For Local SEO this means GBP optimisation, citation building, and local content. For Google Ads it means campaign build, ad copy, and conversion tracking. For Semantic SEO it means content architecture and entity optimisation. Everything is done to the standard I would want if it were my own business.
Optimisation and Reporting
Every month you receive a plain-language report showing rankings movement, traffic changes, lead volume, and cost per acquisition. Campaigns are adjusted based on what the data shows. I do not send reports and do nothing — every report comes with a specific list of what I am changing and why.
How I Operate
The principles behind how I work with every client, every campaign.
No black-box promises
You see every deliverable, every change, and every result. I do not hide behind vague updates or industry jargon.
Strategy before tactics
I do not start posting GBP updates or launching ads on day one. The audit and roadmap come first — every time.
Honest timelines
Local SEO takes 3-6 months. I say that upfront. I do not promise first page in 30 days to win a contract.
Integrated services work better
Local SEO and Google Ads together consistently outperform either channel alone. I build campaigns that reinforce each other.
Data drives every decision
Rankings, clicks, calls, and cost per acquisition are tracked from day one. Instinct has a place — but the numbers have the final say.
I work with one business per niche per city
I do not manage competing clients in the same suburb. Your campaign gets my full focus, with no conflict of interest.
The systems that run this process
The four phases above are powered by multi-agent AI workflows I built. They handle the repetitive heavy lifting — auditing, research, content, publishing, ads and reporting — so each phase moves faster without cutting corners.
SEO Audit Engine
21 AI agents audit your search presence — automatically
A workflow of 21 specialised AI agents that crawl and analyse your entire search presence end to end, then assemble a complete, prioritised audit on their own. What used to take me days of manual checking now runs automatically and misses nothing.
- 21 specialised agents working a single audit in parallel
- Technical, on-page, content and local signals all covered
- Issues found, scored and prioritised automatically
- A full audit report produced without manual checking
SEO Research Engine
Market, keyword and entity research run by a fleet of agents
Complete SEO research, handled by separate agents that each own a stage — market research, keyword research and clustering, entity research, mapping, validation and extraction, and ICP building. Every dataset is compiled into structured sheets, ready to act on.
- Market research and ICP building
- Keyword research, clustering and intent mapping
- Entity research, mapping, validation and extraction
- Every dataset compiled into structured sheets
Content Engine
Briefs and content written by a multi-agent framework
A multi-agent framework that first writes detailed content briefs, then drafts the content itself — SEO-optimised, fact-checked, and humanised so it reads like me, not a machine. Quality is reviewed by separate agents before anything ships.
- Detailed content briefs generated by dedicated agents
- Full content drafted by a multi-agent writing framework
- SEO-optimised and structured for search and AI
- Humanised and quality-reviewed before publishing
Web Design Engine
SEO-ready websites built straight from the research
Agents take the research and turn it into a website that ranks and converts. Structure, content and on-page SEO are built in from the research stage, so the site launches optimised instead of needing a retrofit later.
- Site structure built directly from the research
- SEO and content baked in before launch
- Conversion-focused design, not just a pretty page
- AI agents and designers working from one brief
Shopify SEO Engine
Manage and optimise a whole Shopify store from instructions
Multiple agents audit a Shopify store, surface the issues, then add, update and edit content to improve optimisation and rankings — managing the whole store from plain instructions, without me ever logging into Shopify.
- Full store audit run by multiple agents
- Product and collection content optimised automatically
- Add, update and edit content from instructions
- The whole store managed without opening Shopify
Business Manager Engine
Research to published pages, handled end to end
The engine that ties the others together: SEO research, content writing, and publishing straight to the website — all run by one multi-agent framework. A brief goes in, finished pages go live.
- SEO research, writing and publishing in one pipeline
- Content uploaded to the website automatically
- One multi-agent framework, end to end
- A brief in, live pages out
Ads Automation Engine
Run Google & Meta Ads with commands, not dashboards
Google Ads and Meta Ads campaigns created, updated and optimised from plain instructions. I run campaigns with commands instead of clicking through the ad platforms — builds, edits and ongoing optimisation all happen through the workflow.
- Campaigns created and launched from instructions
- Updates and edits without opening the ad platform
- Ongoing optimisation handled by the workflow
- Works across both Google Ads and Meta Ads
GBP Automation Engine
A month of Google Business Profile posts, scheduled and managed
The engine builds a complete month-long Google Business Profile calendar, then posts every day on its own — or on instruction. It also handles review management and ongoing profile optimisation as part of the same workflow.
- A full month's posting calendar built automatically
- Daily posts published on autopilot or on command
- Review management handled in the same workflow
- Ongoing Google Business Profile optimisation
Client Portal & Reporting
Live insights in a portal — no more PDFs
Reporting runs itself. Instead of emailing PDFs and slide decks, clients log into a portal and see all their insights live, and generate their own reports on demand whenever they want them.
- A client portal with live insights, not static docs
- Clients see their performance in real time
- Reports generated on demand inside the platform
- No more traditional PDFs or email attachments
Ready to start the process?
Book a free consultation call. I'll walk you through what Phase 1 looks like for your specific business and market.